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Supporting great causes on Black Friday #GoodKarmaSale

Posted on 23 November 2018

It’s that time of the year again: Black Friday is almost upon us. It's a shopping event that has become a growing trend in the UK over recent years. But It’s also a wonderful chance for businesses and shoppers to come together and raise funds for worthy causes. And this year we’re very excited to be donating 10% of all our Black Friday sales to a charity that does outstanding work.

Last year - with your wonderful support - we were able to raise funds for the Marine Conservation Society. So this year we thought how amazing it would be to be able to help Friends of the Earth similarly.


The natural environment is a constant source of inspiration for our jewellery. But it’s also essential for our wellbeing and survival and that of all the other living beings with whom we share this amazing place we call Earth. Yet human activity is continuously putting pressure on our fragile ecosystem. Friends of the Earth seek to reverse and lessen our impact on the environment and need all the help they can get.

We take pride in being part of a growing movement to put a more positive spin on the typical Black Friday sale to make a positive impact on the world around us. That’s why you’re likely to find numerous small businesses participating in the #GoodKarmaSale, a sort of ethically minded answer to Black Friday that was introduced by Kim Krans in 2015, encouraging us all to think more carefully about how we spend our money and how we can do more good.

Gold Dragonfly Pendant | Zoraida London Jewellery

Dragonfly Pendant £152 

And it’s not just small businesses that are rethinking attitudes towards sale season. In 2016, Patagonia pledged to give all of its profits from Black Friday to various good causes. They had predicted a figure of $2 million. They actually made $10 million. That’s a serious gesture from a big company. Imagine how much could be raised for deserving causes if more businesses donated at least some of their profits to charity. This is a model we genuinely believe in.

We are so happy to have been working alongside Friends of the Earth over the past year. Their passion is awe inspiring. They’ve got a number of campaigns running that are close to our hearts. From their efforts to reduce plastic waste - especially in our oceans - to their campaign to help save British Bees, they’re a charity who are doing important work.


So please do come and have a look. Whether you’re buying for someone special as a gift or you’re treating yourself, spread the love.

Leo Zodiac Pendant | Catherine Zoraida Jewellery



Zodiac Pendants £117.60


Double Leaf Earring by British jeweller Catherine Zoraida, one of HRH The Duchess of Cambridge's (aka Kate Middleton) favourite pair of earrings.

Double Leaf Earrings £120


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